Highlights
Task:
Purpose
1. What is the general, overall purpose of the communication?
2. What is the specific purpose of the communication?
Audience/Reader (Audience and reader are used to refer to the same person(s) – the receiver(s) of the communication)
1. Who is the primary audience?
2. Is there a secondary audience (other people who may see the communication)? If so, who?
3. Is the audience inside or outside the sender’s company/organization?
4. What is the audience’s status (position or power level) and/or role in the workplace?
5. What is the relationship of the sender and receiver (include relevant details)?
6. What information does the audience already know about the situation?
7. What level of technical knowledge does the audience have about the information?
8. What are the audience’s needs/wants?
9. What demographic factors may be relevant to the communication? (audience’s culture, age, educational level, language background, etc.)
Context (Circumstances/Situation)
1. What is the situation that has created a need for the communication?
2. What is the setting in which the communication is taking place?
3. What is the overall mood or attitude?
4. Are there any barriers that could interfere with the audience’s ability to understand or receive themessage?
Content (Incorporating appropriate and sufficient information)
1. What information or details are needed?
2. What information or details are NOT necessary?
3. What are the benefits/advantages to the audience? (may not be relevant in all contexts)
4. What questions might the audience want answered?
5. Is there any content the audience might resist, oppose, or find upsetting? If so, what and why? How could this be addressed or minimized?
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