Highlights
1.2 Overall Aim
The overall aim of this project is to take a snapshot in time of current situation how online purchases and e-payments methods are being used by consumer in Germany for fulfilling their daily needs. The prime focus of the study lies in clarifying the term TAM (Technology Acceptance Model), and generational theory for gaining the knowledge about the application and significance of e-payments in pandemic.
1.3 Research Questions and Objectives
“Would Covid-19 be an influential factor in respect to the consumer behaviour on e-payments in Germany
This is overall research question of this capstone project. It will be answered step-by-step by reaching the following research objectives (RO)
• To understand and define the traditional consumer behaviour
• To conduct a survey about the Consumer behaviour accepting new technology and the advantage of online purchase and e-payments against conventional method.
• Study the attitude of Germans towards e-payments.
• To link the assumption made based on literature to the outcomes of the primary research, and to evaluate the data on the application and significance of e-payments.
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