Highlights
A new Advertising Campaign for Giorgio Armani Collection ONLY (no other Gior- gio Armani Line of SubBrand)
• They need to define what is the concept.
• Execute (1 Core Concept AD MoodBoard)
• Present (in 3 mood board mock ups for 3 Ad Page Spreads) their seasonal concept incorporating clothes from the designer either from the show or still life
• Define which season they are working• A List of 5 key collaborators executing the campaign such as Photographer, Stylist, Make-Up, Hair, Mod- els(s) and associate the reason, in short 2 bullet points per collaborator (5x2)
• Campaign title and Campaign Press Release
• Creation of 3 substantial hashtags related to the Giorgio Armani Collection and your Ad Concept all into one.
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