Global Business Marketing Assignment - Report Analysis

Internal Code: TV578 Marketing Assignment: Global Business Task:  Assume that you are an international business consultant to Sunshine Wines, an Australian firm which produces organic wines on the Sunshine Wines Queensland. You will analyze the market potential for their products in Singapore and Sweden. Your task is to write a report that analyses and compares the socio-economic, political and business environments of Singapore and Sweden. Your report will conclude with a country recommendation, and justification for your selection based on a weighted index. Begin by having a look through the company and its products: Sunshine Wines Queensland (Sunshine Wines Queensland is not a real company-but mimics a number of exporting sunshine coast wine producers). Research quality academic and industry resources for broad country indicators, as well as specific variables particularly important for Sunshine Coast Wine exports. Some suggestions to start with include broad macroeconomic variables such as the size and features of the economy; Foreign Direct Investment inflows; tariff and non-tariff trade barriers; Human Development Index; Index of Economic Freedom; levels of political risk, Ease of Doing Business, and information about the wine sector.