Global Business - Socio-economic Data - Foreign Market Entry Mode – Licensing vs. Exporting - Case Study Assignment Help

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Global Business Assignment Help

Task:

1. (a) Drawing conclusions from socio-economic data.

Task: The below table shows socio-economic data of two fictitious countries. From the perspective of a business considering the possibility of undertaking business in these countries, consider what the data could mean and present three conclusions. Each conclusion should compare both countries using at least two variables. You can relate each conclusion to any type of international business (eg. you can present a conclusion from the perspective of a business choosing a new export market, a business seeking an import source, a business choosing a location for FDI, etc). Recommended length for each conclusion: approximately 200 words. (B)  Foreign market entry mode – licensing vs. exporting ABC Company is a small tech-based Australian firm that has become very successful due to its innovative and award-winning products. The company is interested in internationalising through the use of licensing.  From the perspective of this company, discuss why licensing might be more appropriate than exporting as an international market entry mode. Recommended length: approximately 250 words.

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