Global Immersion Project Orientation - Management Assignment Help

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Welcome and Introduction to the EMBA GIP - The Global Immersion Project (GIP) aims to prepare EMBA students in groups to plan, organize and collect data in
order to analyze a global company in both a logical facts based way as well as in a creative and solutions focused manner.

-This project enables groups of students to analyze a global company within the strategic context of a country entry strategy. Consequently, this is meant to be a major high value adding piece of strategic work (as if for the Senior Executives of the organization).

 

Undertaking GIP requires:

  • Choosing a global company to analyze
  • Choosing a country to investigate including giving your supporting rationale
  • Analyzing the company externally as well as internally
  • Recommending and justifying strategies for the company going forward in the short, medium and long term
  • Applying Strategy models/ frameworks / theory to a very practical context
  • Linking together the Strategy models/ frameworks / theory in a coherent and logical sequence
  • Applying other courses taken (thus far) where relevant

 

Choosing Your Company and Country:

  • The company chosen should not be a company anyone within a student group is currently working for or has worked for in the past
  • Company should not have been chosen/ studied as part of the EMBA in another course before
  • Company should not be Headquarter/ based in the country of student nationality/ residence / course delivery
  • Company should not have entered the chosen country before. It may be contemplating entry (but it has not as yet entered)
  • Groups may choose to develop an initial strategic criteria to help consider and choose their company and country to investigate

 

 

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