Global Marketing Strategies a Domestic Company - Marketing Assignment Help

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Assignment Task:

Assignment briefing:

The assessment carries 40% of the overall module mark and involves a Group Presentation For the purpose of this assignment you have been approached as a consultant for advice by a domestic Hospitality company planning to expand in these two foreign markets; UK or China. Please choose one. Please select one of the five companies below: Barbeque Nation or Café Coffee Day or Ginger Hotels or Lemon tree or Copper Chimney In your Group, carry out research and address the following tasks for your chosen company in your presentation:

1. Justification for conducting business abroad - consider theoretical concepts.

2. Global Marketing Strategies a domestic company may adopt when expanding in the foreign markets for sustainable advantage - consider theoretical concepts.

3. Strategic and operational challenges of foreign market entry - consider theoretical concepts. 



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