Highlights
Assessment Type Report Purpose This group assignment assesses students’ ability to apply and justify global marketing theory and concepts in the context of the discussion of an approved case study from a global marketing perspective.
This assignment offers the opportunity for students to tap into different concepts and theories covered in the course as an applied basis to develop a deeper understanding of key areas in global marketing strategy.
DescriptionStudents examine a selected case study from a global marketing perspective, applying critical thinking and problem solving to assess that case. They then effectively communicate, in writing the relevance of the applied global marketing theory.
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