Global Strategy and Sustainability in MSc Management Assignment

Assignment Task

Assessment Brief

Part A- Business Report 

In the role of a Management Consultant, you are required to undertake a strategy upgrade of ZARA and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least three Global Entry Strategies should be evaluated in the report.

Task 1 -The External and Internal Environment 

• Identify and critically analyse the external and internal environment for Zara using relevant models.
• Determine Zara’s current sources of competitive advantage from the environmental analysis and critically evaluate how they maintain and build on this competitive advantage.

Support your arguments with academic literature and references to other similar real companies.

Task 2 – Strategy in the Global Environment 

• Using a relevant model for analysing how organisations enter foreign markets, critically evaluate the motives for Zara’s Global expansion and explain how this impacts their overall company strategy.
• Based on research conducted, provide justified recommendations for the different strategies (at least THREE Global Entry Strategies), which Zara can use in a better way to enter and compete in the global environment.
• Use the Environmental Analysis conducted above to provide a brief justification of the Global Entry Strategies suggested.

Support your arguments with academic literature and references to other similar real companies.

Task 3 – Corporate Strategy 

• Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration, outsourcing, strategic alliances and so on.
• Provide recommendations as to how Zara can increase their profitability using relevant models/frameworks.

Support your arguments with academic literature and references to other similar real companies.

• Task 4 – Strategic Purpose – Ethics and CSR 
  • Using a relevant theoretical model, analyse and evaluate Zara’s CSR strategy.

• Using theories, identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations as to how they can address these.

Support your arguments with academic literature and references to other similar real companies.

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