Global Trends in Environmental Management System Assignment

Assignment Task

Apply PESTEL and Porter’s Five Forces Analysis on an Industry of your choice. Please be as thorough and reflective as possible, given the word count limit. Optionally, you can also apply Demand-Supply analysis to gain insights on the strategic direction of both prices and quantities in that Global Market.

Your report should be presented in a management report format covering following key elements:

• Executive summary
• Introduction (setting out the scope of your work),
• Main body, and,
• Conclusion

Your employer asks you to explore the potential of expanding operations in China, a fast growing economy with a different social and cultural environment than then one you operate now. Please examine critically the ways through which your company can gain access to China. Also, please inform your employer about the socio-cultural environment in China and how the management style should adjust to accommodate this difference. Please give specific recommendations and advice to your employer

In your report you could explore the different benefits and drawbacks of entry strategies such as Acquisitions, Joint Ventures and Foreign Subsidiaries. Which of these is most likely to work in the case of China, and why? Optional here is a short PESTEL analysis.

Examine the cultural context for China. What steps your company needs to take to succeed with partners, customers and employees in that cultural and social space? Which opportunities and which dangers do you foresee and how should your company protect itself against these?

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