Go To Market Plan for Cherrywork Solutions - Management Assignment Help

Assignment Task :

Task:

The launch of Cherrywork Solutions for North and Central India shall be done by June-July 2021. This is proposed considering the initial scoping that will be done utilizing attending tech events in North India (as listed above) most of which will be held in March and on/before July. Thereafter, the plan for relaunching our offerings for North and Central Indian markets will likely bring improved results based on established visibility.

Establishment of a parallel office in New Delhi to manage activities in North India. Additionally, promotion utilizing social media and leveraging the benefits of Search Engine Optimization targeted at the defined locations of New Delhi, Mumbai, Chandigarh and Pune will help gain presence in the digital market place.

Our customers are business entities who are looking for software solutions to enhance the digital efficiencies in their respective organizations. Our target market is companies in North and Central India as it is a relatively unexplored arena and carries a reasonable potential for collaboration Specifically, we are targeting Tier I cities of North and Central India such as New Delhi, Mumbai, Pune and Chandigarh.

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