Goals Andresources - Positioning Map - Target Customers - Marketing Goal - Assessment Answer

Goals Andresources - Positioning Map - Target Customers - Marketing Goal - Assessment Answer

Assessment Task:

TASK

You are to choose one product/brand from the list below, research the industry and construct a basic marketing plan for how you would grow your chosen product/brand and reach your stated marketing goal.

SITUATION ANALYSIS 

This section provides general information about the marketing environment including the company, its goals, and resources. SWOT and CD STEP (you may also use PESTLE) analyses are appropriate for this section. Given the tight word limit, I suggest you put theSWOT and CD STEP in the appendices and refer to the most relevant factors in this section. Direction can be found in Chapter 4 of the text and your tutorial.

Value Proposition

The value proposition is addressing the question “why will your target customers want to buy this product?”You should also construct a positioning statement that brings together the target customers and value proposition into one statement. You may want to include a positioning map in your analysis.

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