Golden Dairy Farms Pty. Ltd Case Study - Management Assignment Help

Assignment Task :

Business History
Golden Dairy Farms Pty. Ltd. (GDF) was founded in 1961 in Berwick, Victoria by Mr. Geoff Frost, a former East Gippsland farmer. From humble beginnings as a milk processor for the local dairy farmers, the company has grown into a multi-million dollar mixed-product firm with a strong penetration into the local market, and a developing export business. The company’s products consist of a large range of milk products (e.g. whole milk, reduced fat milk, skinny milk, flavoured milk etc.)
and a range of specialised milk products including, A2 milk, UHT milk, Lactose free milk, and Organic milk.
Every morning, a fleet of stainless steel GDF tanker trucks leaves the factory to collect 50,000 litres of whole milk from selected dairy farms in the area. When the tankers return the milk is pasteurised and homogenised after which it is either packaged or subject to further processing to become skinny milk, flavoured milk, A2 milk, and other products. A second fleet of refrigerated delivery trucks then transports the finished products to the company’s major distributors.

Current Business Challenges
To remain competitive in this sector, the new general manager and the other decision-makers of the company are wanting a system that can respond more effectively to the complexities of the changing market place. But due to its reluctance to innovate in previous years, much of the business remains without any data network connectivity and relies on individual standalone systems that do not share data with other departments. Because of this, the majority of exchanges between departments occur over the phone or informally via email, with the formal paper work following the request 1 or 2 days later.
With the urban development of new housing estates expanding further out into the outer fringes of the metropolitan area, GDF was fortunately placed to serve some of these new estates.
Once such estate is Serenity Meadows estate which has been growing steadily since 2015. This estate is currently not served by any major supermarket chain yet, but it does have four (4) convenience stores that provide the area with general daily necessities (milk, bread and some other products). Three (3) out of the four (4) stores also provide fuel.

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