Google Merchandise Store Case Study - Management Assignment Help

Assignment Task :

You’re advising the Google Merchandise Store.  The Executive team would like to know your recommendations for allocating budget and resources for the period July 1st 2020 till December 31st 2020.  Would you concentrate on acquiring more traffic, on optimizing the on-site experience for current visitors, or on a combination of these or other actions? 

Please provide a detailed response, together with supporting evidence from the analytics data and / or external research, with justification for your reasoning. 

Notes:  Include any visual information that you consider helpful.  Remember to provide citations for any external research that you quote.  Explain any analytics terminology – do not expect that the reader will be familiar with the reports.

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