Google Pixel Case Study - Management Assignment Help

Assignment Task:

Task:

Your mission Ths a your first protect as a brand strategist to a medirn she Sydney bed marketing firm Your boss has presented you a brief below which you have been asked b wit a protect proposal Your mission is to win this protect 
Brief: Google Pixel Google Pixel is Google s product extension within the smart phone technologies Is perent company is Alphabet Inc. Goo* has osynershp of the Android operating system, mach is used by its competitors, Goa le Pixel does not offer a rade variety of models unlike the market leaders Phone and Samsung Galaxy. Google Pixel does not offer customers with options b choose a model based on pnce aesthetics. memory size. camera or opt for the vermin. 
Google would like to grow its market share in Australia by strengthening es brand &WAY. The company would like to understand what they need to do to be Top of Mind 
Based on this probkim provide a roadmap to that will lead brand growth. 
Criteria: 
• Identified and justified core branding problem Discussed why Vies is a problem yarn support from literature. 3% Provided a roadmap to brand growth Listed at least 3 strategies to address the identified problem. Discussed the implementation of estimate and justification of ',errs and 7% strategies by providing an failure and .ustify r Use of key theoretical concepts 3% Presentation and References 2% 15% TOTAL 
 

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