Governance Ethics and Sustainability

Assignment Task

Questions

1. Why is it essential to understand your readers’ likely motivations before writing a persuasive message? How do the concepts of ethos, pathos, and logos apply to persuasive messages? How do emotional appeals differ from logical appeals?

2. While sitting at your desk during lunch break, slumped over, as usual, staring at your computer screen, you see an online article about the dangers of sitting at your desk all day. Yikes. The article suggests trying a standing desk—or, even better, a treadmill desk, which has an exercise treadmill built into a standing desk. You’d love to lose a few pounds while being healthier and feeling more alert during the day. Plus, you know the company is encouraging employees to live healthier lifestyles in order to improve their overall well-being and reduce its healthcare costs.

Your task

Research treadmill desks and write a persuasive email message to your boss, requesting that the company buy or rent a treadmill desk for you to try out. Offer to serve as a research subject for the whole office, tracking your weight loss, alertness, and any other relevant variables you can think of.

3. Your new company, WorldConnect Language Services, started well and is going strong. However, to expand beyond your Memphis, Tennessee, home market, you need a one-time infusion of cash to open branch offices in other cities around the Southeast. At the Entrepreneur’s Lunch Forum you attended yesterday, you learned about several “angels,” as they are called in the investment community—private individuals who invest money in small companies in exchange for a share of ownership. One such angel, Melinda Sparks, told the audience she is looking for investment opportunities outside high technology, where angels often invest their money. She also indicated that she looks for entrepreneurs who know their industries and markets well, who are passionate about the value they bring to the marketplace, who are committed to growing their businesses, and who have a solid plan for how they will spend an investor’s money. Fortunately, you meet all of her criteria.

Your task

Draft an email message to Sparks, introducing yourself and your business and asking for a meeting at which you can present your business plan in more detail. Explain that your Memphis office was booked to capacity within two months of opening, thanks to the growing number of international business professionals looking for translators and interpreters. You’ve researched the entire Southeast region and identified at least 10 other cities that could support language services offices such as yours. Making up whatever other information you need, draft a four-paragraph message following the AIDA model, ending with a request for a meeting within the next four weeks. You know Sparks tends to read email messages on her phone, so craft your message to be mobile friendly.

4. Success in any endeavor doesn’t happen all at once. For example, success in college is built one quarter or semester at a time, and the way to succeed in the long term is to make sure you succeed in the short term. After all, even a single quarter or semester of college involves a significant investment of time, money, and energy.

Your task

Imagine you work for a company that has agreed to send you to college full-time, paying all your educational expenses. You are given complete freedom in choosing your courses, as long as you graduate by an agreed-upon date. All your employer asks in return is that you develop your business skills and insights as much as possible so that you can make a significant contribution to the company when you return to full-time work after graduation. To make sure that you are using your time—and your company’s money—wisely, the company requires a brief personal activity report at the end of every quarter or semester (whichever your school uses). Write a brief informational report that you can email to your instructor, summarizing how you spent your quarter or semester. Itemize the classes you took, how much time you spent studying and working on class projects, whether you got involved in campus activities and organizations that help you develop leadership or communication skills, and what you learned that you can apply in a business career.

5. State the goals of persuasion.

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