Highlights
You are required to plan and write an essay that answers ONE of the following three questions:
1. New ‘hashtag publics’ (see Hopke 2015) are active in the public sphere, as evident during the Global Frackdown protest (Check out the full Reading List for Topic 3). Use theories of citizenship and at least one other theory covered in the Study Guide Topics 3 to 7 to explore the merits and limitations of Twitter to achieve political change as well as its potential for empowering and disempowering the community. Does it contribute to a fairer and more democratic society? 2. “The Cash for Comment scandal could be understood as a story about the decline in the relevance of ethical standards for media practice in Australia” (see Turner, pp. 349-57). Apply Jurgen Habermas' theory of the public sphere and at least one other theory discussed in Study Guide Topics 3 to 7 to discuss why the role of public relations in the creation of 'public opinion' is sometimes controversial in contemporary society; and why radio talk-back hosts like John Laws resist acknowledging the ethical dimensions and social impact of their media work on public? (Check out the full Reading List for Topic 4.) 3 Critically questioning public, NGOs, citizen science and community action have emerged following the Fukushima crisis in Japan (see Aldrich 2012 ). What influenced these ‘bottom-up’ communicative interventions and what can mainstream public relations practitioners learn from this case study? Use Ulrich Beck’s idea of ‘risk society’ and one other theory covered in Study Guide Topics 3 to 7 to argue your case (Check out the full Reading List for Topic 5).
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