Growing the Mamas & Papas Brand - Management Assignment Help

Assignment Task

Driving home from the South African Broadcasting Association (SABC) in Auckland Park, Johannesburg, Nawaal Motlekar, managing director of Kwenta Media and founding editor of Mamas & Papas, realised that she was going to be late for the board meeting scheduled for 3:00 p.m. in her offices in Midrand. Although she had good news to share with her fellow board members, Motlekar phoned her assistant to let her know she was running late. Motlekar considered the future of Mamas & Papas — the magazine she started almost 18 months earlier in September 2008 — while she waited out a storm on the highway. She knew the board members would not only ask about the prospects of a Mamas & Papas TV show, but also about her plans for the coming year. Three months earlier at a board meeting, Motlekar had outlined five areas of growth which she hoped would make Mamas & Papas a household name: increased advertising revenues and circulation; a website; monthly newsletter and online magazine; a Mamas & Papas TV show; and Circle of Friends workshops. 

AN ENTREPRENEUR IN TRAINING 
Nawaal Motlekar began her training as an entrepreneur at the age of six while attending the Entokozweni Primary School in Nelspruit, Mpumalanga. Her father Daniel Mdluli, was a brand representative at that time, which exposed Motlekar to sales and marketing from the outset. Her first foray into the world of business arrived when her father was promoting Cadbury's Chocolate Eclairs. Motlekar asked to be taken along on a trip to a wholesaler one Saturday morning, where she was amazed by the volume and variety of products.

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