Growth Hacker - Thrillophilia Primarily - Case Study - Management Assignment Help

Assignment Task:

Task:

Problem statement:
Time : 4-5 hours
Thrillophilia primarily has been into activities space from last many years, post covid as the market opens up safe staycations have been a priority for travellers. During the lockdown, product teams at Thrillophilia created around 3000+ staycations on it’s platform.

Launch a digital campaign to boost a new division on Thrillophilia and submit a detailed plan around the marketing platforms which will be used, spend on each platform, and overall quarterly planning.

More details about the category -
1. Destinations chosen for stays are primarily around large cities and metros.
2. Mix of luxury resorts, villas and homestays
3. Added experiences with stays for customer delight.

Major competitors -
1. MMT
2. Goibibo
3. Stays themselves
4. Airbnb

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