Growth Opportunity in Digital Lending in India - Research Writing - Banking & Finance Assignment Help

Assignment Task

Title
An Investigation of Growth Opportunities in Digital Lending in India

Background
The proposed research deals with the opportunities of growth in digital lending in Indian scenario. The primary aim of this research is to investigate and define the growth opportunities for digital lending business in Indian banking scenario. This will deal with the company named Muthoot Finance Company. Since, there are drawback with traditional lending system in India and the market for opportunities, Muthoot Finance, a kind of Fintech provide certain products and services that can be helpful in digital lending. India is getting ready digitally with the help of Aadhar system.

Research Questions, Aims and Objectives
The primary aim of this research is to investigate and define the growth opportunities for digital lending business in Indian banking scenario.

The following research questions will outline the primary aim of this research. These are:
1. What will be the drivers for digital lending in Indian banking landscape?
2. What can be the possible strategy for implementation of digital lending?
3. What are the challenges in digital lending opportunities in Indian Scenario?

These research questions are divided into smaller research objectives for progressing with the secondary research. These objectives are as follows:

• understanding the salient features of banking landscape in Indian scenario and its main statistics
• main factors that are driving digital disruption or are held responsible for digital lending growth
• investigation of current scenario (available infrastructure for digital lending) of India in context of being digitally ready
• investigation of opportunities for potential business in digital lending in India in next 5 years
• Setup of strategy or roadmap or models’ tactical illustration

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