GSB014 - Business Decision Making and Analysis - Report Writing - Business Analysis Assignment Help

Assignment Task

Question 1
You have been engaged as a consultant to your organisation’s/Catanza executive to consider the information presented. You are asked to apply decision analysis techniques to the decision problem facing your organisation/Catanza Technologies and advise the company on their outcome options and recommended course/s of action. Clearly state any assumption you have made.

Your discussion should include:
• An executive summary
• A brief overview of the key facts and your approach to the problem.
• A clear statement of assumptions about the information provided and your analysis.
• A decision tree of potential decision paths and events including Probabilities, Net Present Value calculations, and Expected Values
• The application of at least one other decision-making technique covered during the unit, for example SMART, Analytical Hierarchy Process or Sensitivity Analysis.
• Recommended course of action.
• For own organisation option: Additional Appendices for background information and data.

Question 2
Discuss in detail the strengths and limitations of your analysis in the context of the problem faced by your organisation/Catanza Technlogies. Your discussion of limitations should include consideration of potential biases, heuristics or other considerations that may have been used or applied by your organisation/Catanza and its staff.
Make specific recommendations for other information or investigations that would be needed to improve your analysis.

Catanza Technologies Case Study
Read the case study which follows and answer the 2 questions at the conclusion.

Catanza Technologies was founded in Brisbane in 2002 at Eagle Farm as a specialist in industrial sensor technology. In 2008, they expanded into industrial robots, however this sector fell into decline leading-up to the departure of automotive manufacturers from Australia by 2017. In 2014 they launched a commercial grade robotic floor cleaner which has had a steady growth in revenues and market share. The company’s turnover by product type is shown below:
Product 2014 2015 2016 2017 2018
Industrial
Sensors 16.2 12.8 19.4 16.9 17.2
Industrial
Robots 8.2 6.4 4.9 4.7 5.1
Robotic Floor
Cleaner 0.4 0.8 1.3 1.9 2.6

The company is now (January 2019) considering the development of commercial robotic lawn management tools and equipment and, as a first step, a detailed plan has been put forward to produce a commercial grade robotic lawnmower (code named the RLM19). Market research was conducted in 2015-2016 and this revealed that commercial customers make their decisions in this market on the basis of mowing area per day based on running time per charge and battery charging time, maximum height of cut, precision of navigation, ease of programming, adaptability to uneven surfaces, hill-climbing ability, obstacle sensing and avoidance, price, safety and anti-theft.
Taking this market research information into account, the company is now seeking to develop a production prototype based on one of two different approaches. Electric wire (EW) perimeter or GPS and sensing navigation (GPS). For the EW model, a wire is placed around the perimeter of the area to be mown and then connected to an electrical source. This mower is programmed not to cross the wire. Because of the need to lay wire and the battery life the EW model will have a mowing area of about 3000 square metres per day. The GPS model would use sensors to detect garden edges and also GPS and mapping data to navigate without use of the wire. This enables them to be more versatile and suited to larger areas of up to 12000 square metres per day.

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