GSBS6002: New Castle Business School- Foundations of Business Analysis-Research Proposal Assignment

Internal Code: MAS153

Research Proposal Assignment:

Description: Computers R Us, a computer manufacturer and retailer has recently launched a service and repair division, CompleteCare, for its portable/laptop/notebook computers. This division promises to provide a rapid response to customer technical enquiries and warranty repairs.The CompleteCare division is however currently experiencing a shortage of trained technical operators in its telephone centre. In addition the courier, contracted to pick up and deliver customers’ machines to the repair centre, has been unreliable. CompleteCare has also experienced parts availability problems for some machine types. Recent phone logs at the Computers R Us call centre contain multiple complaints about CompleteCare. It is unknown how representative these complaints are, if they have a common cause and what implications they may have on the satisfaction of Computers R Us customers. Question: Write a research proposal to address the problems faced by Computers R Us. You are required to follow the following structure of the proposal: 1. Problem statement/background 2. Purpose of the research 3. Research design, including the design of a questionnaire 4. Sample design 5. Data collection, processing and analysis 6. Budget and timeline 7. Dummy tables 8. References