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GSBS6005 Marketing Management and Planning Assignment 2
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GSBS6005 Marketing Management and Planning Assignment 2
Description: Based on the current situation of the company that you analysed in Assignment 1, select and prioritise the issues that the company should address in its new 12-month term marketing plan.
Marketing Objectives
Description: Based on the selected issues regarding the current situation of the company you have analysed in Assignment 1, clearly state up to three objectives for the forthcoming 12 months using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues.
Segmentation, Target Market(s) and Positioning
Description: State and justify which segment(s) you intend to target and how will you position the product/service for the target market(s)?
Appropriate Marketing Mix
Description: On the basis of your knowledge to this point of the marketing mix elements, reflect on the overall approach to the marketing mix. Outline the elements and tools that would be best used and the links and/or independence between the marketing mix elements in your plan
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