GSBS6009: Cross-Cultural Management - Case Study Analysis on Cross-Cultural Issues - Management Assignment Help

Assignment Task:

Case overview:

The chosen case describes the cultural differences in terms of what generates sales in the digital environment among Alizee consumers from USA, Brazil and Malaysia. The topics relevant to this case include cross-cultural values and dimensions and their practical implications for cross-cultural management. 

Objectives:

The purpose of this assignment is to assess students’ ability to identify the cultural values of different cultures and their impact on international business performance. The students should apply this knowledge from the perspective of a consultant, advising the Alizee airlines company how they could mitigate some of the cross-cultural problems and enhance business performance. 

Specific Tasks:

Using GLOBE Study’s cultural dimensions as a point of reference, identify and discuss the cultural similarities and differences between Brazil, Malaysia and USA illustrated in the case. Using GLOBE Study’s cultural dimensions as a point of reference, critically analyse how cultural similarities and differences could affect combined results for consumers and non-consumers in each of these three countries so that Alizee can optimise online marketing activities which are specific to each. Please give examples to support your analysis. As consultants, your analysis should both explain the major similarities, differences and provide insights into what could have been done to enhance online behaviours of consumers and non-consumers of the Alizee airlines company from Brazil, Malaysia and USA in the cultural perspective.

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