GSBS6041: Global Marketing Strategy and Planning - Marketing Assignment Help

Assignment Task:

This Global Marketing Plan draws on the original Opportunity Analysis Report for THE COMPANY and will explore two opportunities, which are articulated as the Global Marketing Plan’s marketing objectives. These are to launch a new product line of cured meats and export to a new market, Singapore. To fully understand the marketing objectives, the Global Marketing Plan commences by first analysing the target geography and target customer markets. Upon clarifying the target markets, a considered marketing mix and positioning strategy is recommended to achieve the marketing objectives. Finally an implementation plan is outlined detailing the estimate timeline and budget for launch, coupled with reporting requirements to measure success.

INTRODUCTION:

This Global Marketing Plan (“Plan”) is a build on the earlier Opportunity Analysis Report (Byrne, 2017) conducted on THE COMPANY. In that analysis, it was identified that THE COMPANY has two present opportunities for global expansion being i) the introduction of a new product line and ii) expansion into a new market, Singapore. The various considerations for THE COMPANY to successfully harness these two opportunities are detailed within this Plan, including reaching and appealing to the key target customer segment by leveraging the ecological (Cooney, Archer, Baumber, Ampt, Wilson, Smits & Webb, 2012) and health attributes (Department of Agriculture and Water Resources, 2017) of the products.

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