Highlights
Case Study: Digital Transformation of Haulage Sector in the UK – GVL Management Ltd
Based on the case study described in the assignment brief you are required to write a business report for the management of GVL supporting their plans to create their own software leading to a transformation and digitalization of their business.
This software, Fleet Friend, is expected to be able to:
• manage and deliver vehicle auditing in a systematic, consistent way;
• retain information in one place with easy access;
• offer high-level usability for the end user;
• produce suitable compliance and audit report;
• provide support of evidence-informed self-audit and relevant consumer training materials.
You are a Consultant employed by GVL Management Ltd. You are required to write a professional report which deals with the issues in its Digital Transformation process and presents your analysis and recommendations. You are required to:
• Review GVL’s current business situation (internal view) and the external environment they operate with (external environment);
• Conduct horizon scanning on haulage sector in terms of road haulage auditing software and market;
• Research on GVL’s key competitors and customers;
• Identify key business, society and technical drivers and challenges in GVL’s digital transformation process from current organisational activities to future idea positioning, via gap analysis;
• Recommend and justify the digital strategy GVL can take forward;
• Consider barriers to implementation of digital strategy and how these might be overcome;
• Build an inclusive and persuasive argument that can be presented to GVL.
The report should be structured as follows:
Title Page & Contents page – It is a professional report. A professional presentation is important to your client!
Introduction – This section should provide an overview of GVL’s current business strategy and the external environment they operate with. It should also indicate the digital transformation goal of the company. Analysis technique such as SWOT, PESTLE etc are recommended. Also, at least one Business Process Model should be included in this session to demonstrate your understanding of existing business processes of GVL. The model should follow the Business Process Modelling notation shown in the lecture slides. It is recommended that you use Microsoft Visio to create the models although you may if you prefer use Word, PowerPoint or appropriate alternatives.
Main Section – This section should include the horizon scanning on haulage sector, such as road haulage auditing software and market. You should also conduct research on customers, business/society drivers and key competitors of GVL’s business and undertake gap analysis to understand the key challenges to achieve desired transformation goal. At least one Business Process Model should be included in this session to indicate the revised business process after digital transformation. A roadmap outlining how the proposed changes to the business can be achieved to the benefit of the business should also be included in this section. You should structure this section under your own headings/subheading according to contents.
Conclusions and Recommendations – This session should provide summary of recommendations on digital transformation process to GVL, including consideration of the challenges ahead to ensure that the proposed strategy is effectively implemented. The arguments and statements in this session should be driven by your analysis and research in Main Section.
References - You should use appropriate theories, frameworks and models that we have covered in the module to inform and justify your arguments and drive your decision-making process in the report. References should be come from a wide range of resources (e.g. website, books, Industry reports, white papers and journal articles etc.) and should be properly quoted in the report
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