H/618/5124 Pearson BTEC Level 5 Higher National Diploma in Business Assignment

Assignment Task

Learning Outcomes

1) Analyze the impact and influence which the macro environment has on an organization and its business strategies.

2) Assess an organization’s internal environment and capabilities.

3) Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given market sector

4) Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve competitive advantage in a given market sector.

Scenario:

Choose an international organization of your choice. The organization can be any Manufacturing or Service based entity. You can also choose any global organization- Public/Private/Government. However, bear in mind that the organization does not have a physical presence in the UAE currently. You are to assume the role of a Corporate Strategy Analyst in your chosen organization to plan its entry strategy to open their first store in the United Arab Emirates [UAE]. Prepare and submit a report that includes the environmental analysis and strategic growth management plan based on the use of recognized analytical tools.

Task

As a Strategy Analyst, your management has asked you to submit a report where you must:

1. Critically analyze the impact and influence of the macro environment on the strategic management decisions to be made by your client, with the help of a PESTLE model.
2. Interpret information and data to assess strengths and weaknesses of your client’s internal environment capabilities, structure, and skill set using any one appropriate framework such as SWOT, VRIO/ VRIN, McKinney’s 7S, Value Chain Analysis, etc.

You must develop a set of valid strategic directions, objectives, and tactical actions for successfully achieving strategic alignment, based on critical interpretation of internal and external data, and information gathered in this task as well as from the previous task. In order to do so you must:

• Determine and justify the use of an appropriate strategic management tool for a given market sector, based on the outcomes and inform strategy and strategic objectives for your chosen organisation. (You can use management tools such as Porter’s Five Forces, Stakeholder Analysis, Balance Score Card Ansoff Matrix; choose any two tools for addressing this section). Based on the outcomes of your analysis, you must devise appropriate strategic objectives for the chosen organisation.
• Apply a range of models, concepts or theories to interpret and design a strategic management plan for your client to improve its competitive edge and market position based on the outcomes. (You can use any two theories such as Porter’s Generic Strategies, Bowman’s Strategy Clock, or Ansoff’s Matrix for addressing this question.)
• Produce a strategic management plan with tangible and tactical priorities and objectives for your client.

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