Haigh’s Chocolate - Marketing Assignment

Marketing Assignment:

Haigh’s Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family-owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand. Questions: 1) To build awareness for Haigh’s Chocolate 2) To increase brand recognition for Haigh’s Chocolate