Highlights
Part 2: Case study information
For 10 years you have been slowly building your handcrafted leather goods business. From humble beginnings in a local street market you are now running a successful CBD shopfront. Your products have a focus on good design and quality workmanship and you now have a small team of artisans who help you carry out your vision. You have now decided to develop an operational plan for your organisation. You have already written a strategic plan which sets the direction for the coming year.
Strategic plan
Our strategic goals for the coming year are to:
1. Expand our market share in the high end, high price point, luxury leather goods market
2. Increase the proportion of our productive capacity devoted to the manufacture of luxury leather goods
3. Become known as the premium luxury leather goods manufacturer in Australia
4. Become known as an employer of choice for highly skilled people
Part 2: Operational Plan
Instructions For Part 2 of this project you are required to read the case study above and write an operational plan based on your strategic goals. These tasks will need to be completed and submitted in a professional, word processed, format. Make sure you read and answer all questions carefully. Task 1 You are required to develop an operational plan. For each strategy goal outlined, come up with two short statements describing an operational activity that could be implemented to achieve this. Your operational activities should reflect an understanding of the types of details included in an operational plan. Task 2 Your operational activities should be accompanied by a budget, measurement, responsible person(s) (job title) and a timeline. Your activities might encompass manufacturing, sales, marketing, HR, or administrative responsibilities. Use or create a table similar to the one on the following page.
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