Handicrafts - E-Commerce - Business Assignment Help

Assignment Task:

1 INTRODUCTION

This section will briefly describe the background of the research and will talk about some keywords which will help us to understand the part of research better. The whole research is based on an entrepreneur who has an ecommerce business of handicrafts/handmade products from India and who wanted to sell its products in foreign market, we will see his approaches and ways of promoting handicrafts products through digital advertising.
Handicrafts also known as handmade crafts/art pieces created by artisans who are mastered in handwork. The culture of handmade art is not new and has started long time ago when humans used to doodle on stone walls, for better understanding of handmade art or for better word handicrafts we need to understand the culture behind it. As every country/region in the world has their own culture and diversity and has their own artisans who do handwork and create different handicrafts based on their culture and tradition. Just to be specific to the research part we will study the handicrafts of India, as we all know India is so rich in its history culture and diversity with so many rich traditions and festivities. Every state or sometimes even city in India has its own handicrafts history, some places are famous for wooden work, some are famous for metal, some for textiles and some for marble and etc. The artisans who are making these arts has a long history of ancestors who used to do it earlier and has passed on this richness into the hands of next generation. The term “Karigari” means art and Karigar means “The person who makes art i.e. artist. Our research question is quite simple as we want to find which digital way of advertising will suit best for handicraft website as handicrafts products are delicate and hold a certain worth depends upon the artist and the material it is made of.
These handmade products include all the way from handmade Jewelry, handmade crafts, handmade furniture to handmade soaps, shampoo, baths salts, etc. With the rise of demand of natural handmade products in the world, more and more companies are indulging in handmade businesses and in the era of internet, its quite easy for big brands to promote them online with such huge investments whereas it would be quite a tough journey for individual entrepreneur karigarofficial to promote his products and to grow his market share with limited finances.

More specifically we will investigate the journey of individual entrepreneur karigarofficial in detail that what steps it would take in order to promote his online business of handmade products. As we know that understanding the consumer’s behavior and its beliefs is the most important thing in the field of marketing and it helps us to identify what kind of correct advertisement, we need to deploy to trigger our customers.
Furthermore, the development of an online website and selling on it, is considered to be an intensive and complex process, which implies a set of specific actions, such as target audience analysis, technical development, and promotion campaign. One task is to choose the most appropriate methods and tools, which will help to create a user-friendly, convenient online website and the main challenge is to analyze the digital ways which will help in promoting and selling handmade products online.
1.1 Problem statement
With the advent of technology, the market of handcraft products is being seen to develop at an accelerated rate. E-commerce being the medium of exchange, Karigar would like to research if the product can indeed be sold via online sites to different consumers around the world. 
1.2 Research questions
Is digital advertising of handmade products is a great customer acquisition tool?
Which piece of content do consumers interact with more for handmade products?

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