Happy Mind - Potential Benefits of Big Data Analytics - Management Assignment Help

Assignment Task:

1. Happy Mind is a small café with a small food menu. Happy Mind has been very successful, but its owners, Kim and Kian, feel pressure from their customers to be more technologically advanced. Kim and Kian also feel a tremendous responsibility (legal and societal pressure) to manage the underage consumption of alcohol. 

• Provide three examples for each of (a) the data that Happy Mind would gather from its transactions (e.g. from transactions such food orders) and (b) the information that Happy Mind would produce from these data. (Note: You are required to provide three examples of data and three examples of information). (3 marks)
• Explain how the produced information can help Kim and Kian manage their inventory. (1 mark)
• Explain three ways that information technology can help Happy Mind to comply with legal requirements and social responsibilities surrounding the sale of alcohol. 

2. Apply Porter’s value chain model to Apple.

• Describe the tasks that Apple must accomplish for each primary value activity. (5marks)
• Name and explain four information systems that can add value to any one of the five primary activities (Note: You are required to name one information system for each of the named activities).

3. Think of a tutor who works in a university. Provide two examples of explicit knowledge and two examples of tacit knowledge that the tutor may acquire over time. (2 marks)

4. Sofila is a hotel with 15 branches around Australia. Sofila’s managers’ vision is to provide the best customer service and maintain and motivate loyal customers. Describe two ways that information systems can support Sofila’s managers to meet their vision. 

5. BNV is an Asian automobile manufacturer that sells automobiles throughout Asia and Australia. BNV has a major manufacturing facility in Asia where it produces most of their cars. Currently, BNV has disjointed information systems that cause communication and tracking problems. Managers experience problems when trying to obtain information to guide strategic decisions. They find that queries for aggregated data take too long. The current systems only allow BNV to interact with suppliers and customers via fax (i.e. they fax their orders to the suppliers).

6. Suggest an information system that can address BNV's problems and describe two benefits that BNV can achieve from implementing the suggested information system. 

Provide two examples of the potential benefits of big data analytics in higher education. (2 marks)

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