Harley Davidson Motorcycles Expansion Into Either Bolivia Or Uzbekistan - Business Assignment Help

Assignment Task

Task:  
You are a representative from the internationally famous consultancy  firm 'Prestige Worldwide', who have been contracted by your selected  case company, i.e. Harley Davidson motorcycles. 
Your client is looking to expand their operations internationally but are  unsure of the best approach for their internationalisation. In particular,  they are seeking your recommendations on the following key issues:  
1. Given their respective levels of international competitiveness in  your client's industry, which of the two countries would be most  advantageous for the firm's international expansion? Justify your  answer using relevant theory, models or concepts.  
HINT: Which of the two countries would include the manufacturing  country, i.e USA and which one out of the two Bolivia or  Uzbekistan. 
Relevant theory: Porter’s Diamond theory, which includes factor  endowments, firm strategy, structure of the firm, rivalry, demand  conditions, relating and supporting industry. 
2. Which internationalisation strategy would be most appropriate for  expansion into your chosen target market (country)? Justify your  answer using relevant theory, models or concepts.  
HINT: Connecting it to Porter’s diamond theory, explain why the  company, i.e. Harley Davidson uses differentiation strategy. Secondly,  which internationalisation strategy would be most appropriate, decide  between one of these 
Global standardised strategy, transnational strategy, localization  strategy, international strategy.
3. Is establishing a wholly-owned subsidiary through FDI an  appropriate way for your client to enter the chosen target market  (country)? If not, what alternate entry mode is best, and why?  Justify your answer using relevant theory, models or concepts.  
HINT: Use Dunning’s eclectic paradigm (Ownership advantage, location  advantage, internalization advantage) to see if a wholly owned  subsidiary through FDI is good, if yes then justify. If no, then justify which  entry mode would be best for Harley Davidson to expand into the  chosen country, i.e. either Bolivia or Uzbekistan. 
Layout: 
Preliminaries 
- Title page 
- Table of contents 
- Executive summary (Expectations: should include a summary of  purpose, company background info, findings of all three questions,  and conclusion) 
Introduction (Expectations: need to be done in comprehensive detail) 
- Purpose/Introduction 
- Company Background/Info 
- Assumptions 
- Limitations 
- Outline of the report/layout 
Body 
(Expectations: For all three questions, Identifies the relevant  international business concepts, models and theories covered this  semester. Applies these concepts, models and theories in detail, with  strong links to the chosen case. Produces strong insights that are well supported by evidence of research)  
- Target market (Question 1) 
- International strategy (Question 2) 
- Entry mode (Question 3)
Also, include at least 9 academic journal studies for this section. (VERY  IMORTANT) 
Conclusion (Expectations: Summarise the main points from the  discussion in detail, and provide thorough, insightful concluding  statements.) 
- Summary and overall recommendation

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