Highlights
TASK:
A Knowledge Harvest on Breakthrough Innovation Start-up Ideas:
Tracing the journey from idea to company and company to market, is this still relevant to customers’ needs in 2021? Dear Ideation Students For the purposes of Group Assignment 2, we need to select one Start-up Idea from the ones presented and discussed in the 2018 Harvard Business Review Article ‘Breakthrough Innovation’ and make this our focal Start-up Idea Case Study on which to develop an essay of 5.000 words. In order to present and develop our Start-up Idea Case Study in an essay of 5000 words, we can use the following elements/entities to structure the content of our Essay:
1) Starting with: A presentation and detailed description of our selected case by tracing information on the History of this start-up idea; how this was created, generated from idea to practice, evolved through the years to its current status, and whether this is still successful in its respective market/sector. In this way, we will make the case our Focal Case Study.
2) Elaborating on: What is the characteristic feature of this idea as an example of breakthrough innovation, in what ways is/was this innovative, what is the gap this start-up idea was able to fulfill in the market, or as a new company, with respect to users’ needs? What is the characteristic new product, or new service on new process that this contributes and how is this still relevant to users’/customers’/ clients’ needs?
3) Discussing further: Is there a societal value in this start-up idea, what is the societal value, and how is this materialized in practice, is this still relevant in 2021 or the start-up company is adjusting this idea in 2021? 4) Focusing intensely on: Characteristic features and functions of the start-up company that was developed to materialize the idea, also how do we see the start-up company evolving through the years, do we see expansion in foreign markets, or alliances with other, bigger maybe, companies? 5)
Considering and reflecting on: What were the main challenges that the start-up team was able to tackle and how tackling those enabled the company to overcome different sorts of obstacles to move on and progress forward until this very moment in 2021? Can we see any main changes or adjustments decided/made across the years? Could we trace any information and knowledge about how they are coping (or not) as a company/ or a start-up idea, or as a creative idea during the pandemic?
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