HAT202: Newspaper Article “The Business of Tourism and Hospitality” - Hospitality and Tourism Market

Internal Code: MAS7635

Hospitality and Tourism Market:

You are to write a news article for your chosen media outlet. For example, this could be an online travel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald or The Age, a travel magazine or a lifestyle magazine. The article topic is “Operating in the Great Barrier Reef”. Your article should include the following topic areas outlined in the assessment details. The assessment addresses LO’s 1, 3 and 4 and aims to assist you in understanding the factors that influence business and customers in hospitality and tourism markets. 1) Include an introductory summary of the overview of the Whitsundays and the Great Barrier Reef, the chosen business segment your article will focus, and the media choice. 2) Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only. 3) Discuss the importance of the chosen business segment to the local community through jobs, economic development and tourism and the customer segment the business segment services. You need to stay focused throughout the article on your location, business, and the customer segments. 4) Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of the business and the ability to meet the needs of your customers. 5) Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation.