Highlights
Your task
Individually, you are required to write a 1200 words event brief in which you are to analyse an event that will be assigned to you by your workshop facilitator based on the below requirements. Please note that the work you will submit in this assessment will serve the basis of your second assessment.
Assessment Description.
The purpose of this individual assignment is to develop student skills in understanding the role of events and attractions within the tourism and hospitality industry. This will enable you to learn the building blocks of the events management practices.
Assessment Instructions
During week 3 class, your workshop facilitator will assign you to a specific event. Once you have been given an event, you are required to conduct research and undertake an analysis of the following: 1. Overview and analysis of the event.
a. General overview, dates or time of the year and history of the event
b. Form and content (e.g. Sports event, cultural event, business event, etc.)
c. Location, Type and Dimensions
d. Size, and number of participants
e. Revenue streams and budget considerations
f. Associated Attractions
2. Identify event stakeholders and discuss their involvement in the chosen event.
You must incorporate theories and concepts related to events management discussed in.
You must incorporate theories and concepts related to events management discussed in the topics from weeks 1 to 4. In preparing your event brief, you will need to use at least 10 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. These sources must be presented in the form of in-text citations and a reference list at the end of your event brief document.
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