HAT301: Histor of two decades: Attraction and Event Management

Internal Code: MAS2121 This assessment requires students to identify a successful event from their home country which has a history of at least two decades. The event must have a website. 1. Trace the evolution of the event and the growth over the last two decades. 2. Introduce the event and provide any photos, website etc. Identify the body coordinating the event. 3. Why and how has the event grown to its present stage? 4. Has there been marketing of the event in any form. Please discuss and provide comments on how to improve on the same 5. Are there any competing events happening in the region and date? How does this event compare with the competing events? 6. Where does the event stand in the “Event Lifecycle”. Give reasons for your answer 7. You have been employed by Coca Cola as they are keen to invest in the event (for publicity of their brand name in the region) Discuss how you would suggest the company to proceed.