Highlights
Your task
Based on the work you have produced in the first assessment, individually, you are required to analyse the event with the use of the Event Life Cycle Model.
Assessment Description.
The purpose of this individual assignment is to further students skills in understanding the role of events management within the Tourism and Hospitality Industry. By applying the Event Life Cycle concept to the real event, students will analyse the core events management principles used to create, design and plan sustainable events.
Assessment Instructions
Part 1: In addition to the research that you have performed in the first assessment, conduct further research about the event to critically examine what has happened during the formation, growth, and staging stages of the event by plotting your findings onto the Event Life Cycle Model (an example of this model is available in workshop 3, slide 9). You are to use a free infographic application Canva that allows users to create presentations, posters, documents and other visual content. Please note that this part does not have a word limit.
Part 2: Once you have created your infographic, you are then required to write a 1000 word analysis of the future development stage of the Even Life Cycle Model by evaluating if this event has left a sustainable legacy for future tourism growth. Based on this, you are also to propose three strategic recommendations to event stakeholders on how event legacy could be more sustainable
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