Highlights
Internal Code: MAS1567
Task: 1. Identify a company. 2. Identify a management problem. (Note: not a market research nature). 3. Specify research questions which address the management problem/decision. 4. Design a research program. 5. Carry out the research. 6. Sourcing both secondary and primary data 7. Analyse the findings. 8. Identify alternatives and make recommendations to improve the performance of the organisation 9. Prepare a persuasive report showing how the management problem/decision should be managed. 10. Prepare and deliver a persuasive presentation of the key points in your report.
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