HC1082: Theoretical and Practical Knowledge of Marketing - Management Assignment Help

Assignment Task:

Task:

Purpose of the assessment (with ULO Mapping)

1. Evaluate theoretical and practical knowledge of Marketing
2. Analyse marketing issues and strategies using core marketing concepts
3. Apply theoretical and practical knowledge of Marketing in the diagnosis of Product/s issues and demonstrate an understanding of the of the different marketing concepts.

Details of task requirements:
 

Part 1:

Mini Case (video) Analysis of Market Segmentation, watch “Grilled Burger” ad on YouTube and answer 2 questions below. https://www.youtube.com/watch?v=E6zBSYFbW7U

A. Explain the concept of Market Segmentation and describe at least three target markets on the “Grilled YouTube video”
B. Explain the concept of “Positioning” and discuss “Grilled Burger” positioning strategy on the video.

Part 2: Theory and Application of Marketing mix (4Ps of Marketing: Product, Price, Promotion and Place).

1. Student to selects one product with 2 of target customer groups.
2. Discuss how 4Ps of Marketing Mix can be applied in particular group chosen and how value can be created in each of the marketing mix.
3. Give your justification for two groups customers that you selected for that product.

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