HC2022 - Marketing Research - Accounting and Finance Assignment Help

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Assignment Task

Unit Learning Outcomes Assessed: 
1. Evaluate theoretical and practical knowledge of Marketing Research 2. Analyse marketing issues and strategies using core marketing concepts and work with  others to develop marketing strategies. 
3. Analyse and evaluate research methods, using primary and secondary data, design  questionnaire, statistical analysis and write research report. 
4. Demonstrate research skills, showing initiative in consulting the academic literature  and integrating fresh ideas into the discourse in preparation for life-long learning 5. Demonstrate the capacity to write persuasive reports containing sound  recommendations, in preparation for their career in business. 

Description:

Each week students were provided with three tutorial questions of varying  degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week  on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills  and knowledge to answer the provided tutorial questions. Your task is to answer a selection of  tutorial questions covered over Week 2 to Week 11 inclusive. 

It is important when you answer the questions, you do not just copy and paste the answers from  other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to  your answers. All references must be listed appropriately at the end of the report using Harvard  referencing style. 
The questions to be answered are: 
Question 1  
Homeware Greens is small Australian company based in Adelaide, who has been successful in  selling certified environmentally sustainable homeware and gifts products made in Australia.  The owners of Homeware Greens want to expand their business and have identified Melbourne  as a potential new market to enter. You have been asked by the owners provide proposal of an  online gift shop. Compare this type of gift store to the traditional ‘brick and mortar’ store. How  might the research design differ for each? Refer to Week 2 Lecture slides and recordings for  more information. (Must provide 2 references, there should be at least one academic reference  and one non-academic). (At least 400 words). 
Question 2  
List and describe the components of a research report and provide a brief overview of each  component? Refer to Week 11 Lecture slides and recordings, as well the internet for further  information. (Must provide 2 references, there should be at least one academic reference and  one non-academic). (at least 400 words). 
Question 3 Week 4 Tutorial Question – Lecture 3 (7 marks) 
How can you identify the difference between quantitative and qualitative question? Conduct  an internet search citing your references of respected authorities on this subject. Refer to Week  3 slides and recordings for further information (Must provide 2 references, there should be at  least one academic reference and one non-academic). (At least 200 words).

Question 4 
Suppose you were working for a company that wanted to start a business selling hand-made  acoustic guitars. Pricing is a big part of the decision-making. Secondary information is  available via the internet. Using eBay (http://ebay.com.au) or Amazon  (https://www.amazon.com), identify four key brands of vintage acoustic guitars listed for sale 
that seem to be associated with the highest prices. As the company wishes to charge premium  prices based on the information that you gathered before. Explain how this information can  support and justify the premium prices for their own hand-made acoustic guitars? Refer to  Week 4 slides and recordings for further information (At least 200 words). 
Question 5  
There are many issues that researchers require consideration when designing market research.  Using an internet search engine of your choice, list and discuss five (5) issues that require  consideration. Student can refer to the ‘The nature of surveys’ section of the Week 5 lecture  slides and recordings for further information. (Must provide 2 references, there should be at  least one academic reference and one non-academic to justify your answer). (At least 200  words).  
Question 6   
What is the difference between descriptive and inferential statistics? Provide an example to  each. Refer to Week 9 lecture slides and recordings for further information (Must provide 2  references, there should be at least one academic reference and one non-academic). (At least  200 words). 
Submission Directions:  
The assignment has to be submitted via Blackboard. Each student will be permitted one  submission to Blackboard only. Each student needs to ensure that the document submitted  is the correct one. 
Academic Integrity

Academic honesty is highly valued at Holmes Institute. Students must always submit work that  represents their original words or ideas. If any words or ideas used in a class posting or  assignment submission do not represent the student’s original words or ideas, the student must  cite all relevant sources and make clear the extent to which such sources were used. Written  assignments that include material similar to course reading materials or other sources should  include a citation including source, author, and page number.  
In addition, written assignments that are similar or identical to those of another student in the  class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The  consequence for a violation of this policy can incur a range of penalties varying from a 50%  penalty through to suspension of enrolment. The penalty would be dependent on the extent of  academic misconduct and the student’s history of academic misconduct issues.  
All assessments will be automatically submitted to Safe-Assign to assess their originality. 

 

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