HC3141 - International Strategic Management - Case Study - Business Management

Internal Code: TV613

Business Management Case Study:

You need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where your group can chose a company: Questions: Industry and your company and The micro and macro-environment in which this company is operating – briefly discuss main factors 1.  Company’s competitive advantage over its rivals; are any Generic Strategies of Porters (Cost leadership, Focus or Differentiation) being pursued 2. Company’s growth strategies like diversification or Integration ( evidence of Ansoff matrix to grow in their market, for example). 3. Your strategic recommendations at the functional and business levels for the future