HC3141: International Strategic Management- Growth Strategies- Report Writing Assignment

Internal Code: TV613

Report Writing Assignment:

Task: Strategic Group Report and Presentation Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where your group can chose a company: 1. Agriculture 2. Tourism 3. Education 4. Pharmaceutical 5. Organic food 6. Wine 7. Sports or an event Note: Students are not allowed to choose fast food, airline or soft drinks industries . Use the following structure for your assignment: 1. Introduction – Industry and your company and The micro and macro-environment in which this company is operating – briefly discuss main factors 2. Company’s competitive advantage over its rivals; are any Generic Strategies of Porters (Cost leadership, Focus or Differentiation) being pursued 3. Company’s growth strategies like diversification or Integration ( evidence of Ansoff matrix to grow in their market, for example). 4. Your strategic recommendations at the functional and business levels for the future PRESENTATION The presentation should select the most significant findings in a 10 minutes talk with sophisticated ppts. Do not reproduce the entire report. All members to be present but not everyone is expected to present. You will be marked on your presentation skills and not the content per se. You will be told your mark in class at the conclusion of the presentation.