Healthcare Marketing MBA Assignment

Assignment Task

Consider the following

You have seen an opportunity to create a new hospital in the UAE and several investors have expressed their interest in your idea. When writing your business plan imagine you are going to use it to ‘sell’ your business idea for the new hospital to potential investors. These are your target audience, and although you should include correct referencing this is not a traditional piece of academic writing.

Your submission is a word document that clearly includes the following key headlines

1. Executive Summary

2. Table of Contents

3. Explain the gap in the market that the new hospital attempts to solve. Include an industry / competitor overview.

4. Identify the demographic, psychographic and behavioral segments that the new hospital will appeal to.

5. Conduct a PESTLE analysis to support your answer.

6. Identify the SWOT for the new hospital.

7. Identify the key internal and external buyer behaviour influences that may affect a future patients’ decision to use the new hospital.

8. Determine the conduct of a Porters 5- forces analysis for the new hospital.

9. Appendix – Any other data you may provide.

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