Highlights
Learning Outcomes
The Subject Learning Outcomes demonstrated by successful completion of the task below include:
a) Generate, analyse and critically evaluate financial information for improved business decision-making.
b) Compose recommendations to achieve revenue management targets.
c) Critically evaluate the operational requirements of revenue management.
Task Instructions
Please refer to the data set handout provided to prepare your Revenue Management Scenario Evaluation.
When analysing and evaluating the data set, ensure to show how the data is positive, negative or with no impact to the scenario hotel.
You must also provide recommendations for the scenario hotel on how to improve the data set provided, into generating further revenues. Refer to your handout to know how many recommendations are necessary and for which aspects of the data set.
The recommended structure of the report is as follow:
• Introduction – introduce the context, key problem identified and report plan.
• Analysis – describe and explain the data set and its main positive/negative issues.
• Evaluation – defend your own perspective on the scenario hotel’s performance.
• Recommendations – use the SMART acronym to ensure actionable recommendations.
• Conclusion – summarise the scenario, key problem identified and key recommendation.
• References
• Appendices – to show calculations.
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