HGE401 - Hotel and the Guest Experience - Business Report Writing Assessment Answer

HGE401: Hotel and the Guest Experience Business Report Assessment Answer

Assessment Task:

Learning Outcomes:

This assessment addresses the following subject learning outcomes:

a) Understand the concept and development of professionalism within the broader tourism, hospitality and events industry;

b) Critically evaluate how changing consumer behavioural trends are impacting customerservice

c) Explore the correlation between culture, customer experience and business experience;

d) Assess arange of strategies thathotels can take to improve their customers’ experience.

Instructions:
Your task is to write a 2000-word report on how the hotel sector has evolved to adapt to a new consumer sensibility and what techniques hotels are using to provide memorable guest experiences in order to gain a sustainable competitive advantage. To help you frame your business report, you should read widely and incorporate this reading into your discussion. While providing support with examples, in this report you should, at minimum:
 

• Discuss Pine and Gilmore’s experience economy, with specific focus on the theory of economic progression and the two forces that drive it, customization and commoditization.
•  Critically reflect how consumer behavior trends have created the need for authentic and memorable experiences within the hotel sector.
•  
•  Evaluate how the hotel market has evolved as a result of the changed consumer’s sensibility and how established hotel brands have adapted to provide personalised and
• unique experiences (include at least four hotel examples in your discussion).

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