HGE401: Hotel and the Guest Experience - Impacting Customer Service - Hospitality Assignment Help

Assignment Task :

 This assessment addresses the following subject learning outcomes: 

a) Understand the concept and development of professionalism within the broader tourism, hospitality and events industry; 

b) Critically evaluate how changing consumer behavioral trends are impacting customer service; 

c) Explore the correlation between culture, customer experience and business experience; 

d) Assess a range of strategies that hotels can take to improve their customers’ experience. 

Context: 

Welcome to The Experience Economy (Pine & Gilmore, 1998): Hospitality is nearly as old as humanity. From providing a basic hospitable environment and simple amenities to guests, hotels are now aiming at staging memorable experiences. Due to the continuous shift in guest expectations, hotels are constantly evolving. The hotel industry has moved from meeting the need for a clean room and quality service, to now staging personalized, unique and authentic experiences that engage the guests in a personal way. Experiences are now used by hotel providers as a key competitive differentiator. 

This assessment task gives you the opportunity to investigate a topic that is of significant importance to the hotel sector. The purpose of this assessment is to also allow you to improve your academic writing skill set, an important skill in any profession; and finally, it provides you an opportunity to research the hotel sector, and how it is evolving to create distinctive and authentic experiences. 

Instructions: This assessment task requires you, to write a 2000-word report on the emergence of hotel experiences, how the hotel sector is changing to adapt to ever-evolving consumer needs and wants, and what strategies hotels are using to provide authentic and unique guest experiences. You should read widely and incorporate a range of readings and examples into your discussion.

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