Highlights
Purpose:
This assignment aims to enhance students’ research and analytical ability through the application of their economic knowledge in the unit to compose a company report.
The recommended assignment structure is as follows:
Table of content
Executive Summary (Optional)
Introduction
Introduction to the company
Industry background
The market structure of the industry
Factors that influence demand for the company’s product(s)
Factors that influence supply of the company’s product(s)
Elasticity
Impacts of an event on the industry/company
Conclusion
List of References.
Detailed requirements of the assignment
Organize yourselves into groups of 4 or 5 students and give your group details to your lecturer(s) no later than Week 6 (for Normal Mode) or Week 4 (For Block Mode 1) and Week 8 (for Block Mode 2). Late submission of group member list may result in your being unable to submit the group assignment.
You are a group of advisors to the Management Board in your company. In determining the company’s strategy in the next 5 years, your managers have required you to
prepare a 2,500 word market report. The market report should, as a minimum, address the following key issues:
1. A description of your company and the industry your company is in, including:
2. An analysis of the market structure the industry is in, including:
3. A discussion about (i) two determinants of demand, and (ii) two determinants of supply for your product(s) or service(s) that you consider to be the most influential.
4. A discussion about the demand elasticity for your product(s) or service(s) which answers the following questions:
What are two factors that you consider affect the elasticity of demand for your product (or line of products) the most? Why so? (You can research for evidence to
justify your argument(s)).
5. An analysis of a recent event that has (or is likely to have) substantial impacts on your industry. The analysis may include:
A brief description about that event.
Note that relevant empirical evidence can be researched and provided to support your arguments.
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