HI5004 - Develop Creative Marketing Strategies - Marketing Management Assignment Help

Assignment Task

Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit

Unit Learning Outcomes Assessed:

• Integrate theoretical and practical knowledge of Marketing Management

• Research the tools for gathering marketing information, and utilise these tools to assess markets

• Evaluate consumer behavior and its effect on business performance

• Conduct and apply marketing research, including segmentation and targeting and positioning to enhance decision making

• Develop creative marketing strategies, including product, price, people and promotion, for new product development

• Generate creative strategies for customer acquisition and retention

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