HI5004: Marketing Management - Covid-19 as Large Bulldozer - Management Assignment Help

Assignment Task:

Task:

Question 1: 

Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown. Select one industry in the list below:

- Fashion
- Tourism
- Hospitality
- Education
- Retail
- Food
You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.

Question 2: (11 marks)

Lovemarks – The future beyond brands
Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion.

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