HI5004 - Marketing Management - Long Marketing Plan Project - Report Writing Assessment Answer

HI5004 - Marketing Management - Long Marketing Plan Project - Report Writing Assessment Answer

Task:

Service identification – Electric Push-bike Share
The report describes marketing plan project of a new service of Electric push-bike share initially starting in the city of Sydney. The novelty of the service is that in an urbanized society with huge vehicle traffics like Sydney CBD, the service is supposed to be of high interest and use to the community. Furthermore, the introduction of electric push bike share service is believed to bring in positive changes to people’s lifestyles in terms of being more active and environmentally friendly by leaving their cars at home (Gavett, 2014). Basically, the service is like “Go-get car share”, but the vehicle is electric push bikes instead of cars.

Semester-Long Marketing Plan Project (40%=40 marks)

An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.
Dividing the class into groups (4 students in one group), have each group decide on a consumer product or service they wish to bring to market. It can be an existing product/service or they can create a new product/service.
During the course of the semester, each of the elements of the marketing plan, coordinating with the text chapter, will be due for the lecturer’s review.
The lecturer is encouraged to review each submission and suggest areas for improvement, for more detailed study, or if acceptable to allow the students to proceed to the next phase in development. At the end of the semester, each group is to present their entire marketing plan to the class.
Group assignment needs to be done by follow some requirements:
- All the academic papers that are used in the assignment need to be on BB by using File Exchange tool (Instruction in page 7, for further question, please advise your lecturer)
- All the discussion about group assignment needs to be recorded by using Group Discussion tools (Instruction in page 8, for further question, please advise your lecturer)

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